Mark Amtower

Mark is the leading authority on marketing to the government and social media.

He offers 30 years of unparalleled experience advising hundreds of small, mid & large contractors on all aspects of marketing to the government; creating a subject matter expert/thought leadership position by differentiating, developing & disseminating content; and gaining visibility & getting PR.

He is the founding partner of Amtower & Company, of Highland, Maryland. He is widely recognized as a leading authority on Federal marketing and consults with senior management in several companies on government marketing programs. By far he is the most influential voice in business-to-government marketing. He is the author of Government Marketing Best Practices, published in January 2005, now in its fourth printing. His e-newsletter, The Amtower Report, is widely read by both the direct marketing and Federal marketing communities. His radio show, Amtower Off Center, can be heard Friday from 2:00–3:00 PM on WFED, 1050 AM in Washington, DC.

Mark Amtower is a frequent contributor to national business publications, having written more than seventy articles for Catalog Age, Catalog Success, DM News, Federal Computer Week, Government Executive, Government Technology Reseller, MC (Marketing Computers), Reseller Management, Target Marketing, and others. He is frequently quoted in the Federal trade press and other business publications on matters relating to government marketing. He is a popular speaker at various industry events, including the Annual Catalog Conference, Axciom/Direct Media Business Coop, Business Mailer’s Group, Coalition for Government Procurement Annual Conference, Direct Marketing to Business (DMB), Federal Channels, FOSE, Grant Thornton’s CEO Government Roundtable, HighTech Direct, MacWorld Summit, MeritDirect B-to-B Coop, TechExpo, and several others.

The premier Amtower & Company seminar, Government Marketing Best Practices, launched in March 2002, has been attended by more than 800 companies, and over 2,000 professionals. More than 7,000 professionals have attended his presentations since his first public session in 1991. This seminar is now available through the Government Market Master program at Capitol College in Laurel MD.

When you call, we'll have a conversation about your goals and what you want to achieve. Depending on your needs we'll recommend one of our Virtual Vice Presidents like Mark. If you'd like to talk directly with Mark, let us know and we'll put you in touch.

It all starts with a conversation:


  • Speaking at YOUR sales meeting or event
  • Social Media/LinkedIn Strategy and tactics
  • PR for contractors
  • Reviews of current marketing programs to ensure ROI
  • Federal Marketing Audit
  • Successful Federal Market Entry
  • B2G lead generation
  • Channel partner selection
  • Strategic introductions
  • Ad/PR agency review

Key Qualifications

  • 30 years of experience
  • Knows everybody (or it just seems that way)
  • Published author
  • Radio host
  • Successful speaker and trainer

Mark's Websites: